International Rural Tourism and Agrotourism Fair AGROTRAVEL 2020

Motivation to continue the venture of AGROTRAVEL originated in the growing interest of rural tourism among potential entrepreneurs and tourists. The new image of rural areas was being introduced, in which they were perceived not only in terms of labor, but also in terms of rest, recovery and refuge from fast-paced city life. This year’s fair was focused on rural tourism product, presentation of domestic and foreign achievements as well as discussion on challenges ahead. Strengthening of rural tourism product brands, creation of information systems on brand products as well as the need of its development by means of modern promotion tools were the intended topics of discussion. The fair was a place for presentation and promotion of regions, countries, offers and highlights of rural tourism as well as meeting point for potential partners (in brand creation process, networking, product development and commercialization) representing both tourism industry and rural areas development experts. Therefore, we intended to raise interest in the domestic and regional rural tourism products presented by Local Activity Groups, associations and agrotourism unions, tourism organizations (Polish local and regional organizations) among the subjects specializing in tourism product sale as well as individual customers.